Vafo Group
Menu Close

Private labels

All-in-one from a single producer

Superpremium brands and full private label service.

DRY FOOD SUPPLEMENTS WET FOOD SNACK YOUR PRIVATE LABEL WET FOOD

About us

VAFO Group is a leading European superpremium pet food producer. Our product portfolio includes dry foods, wet foods, snacks, and supplements in a wide variety of formula options, such as fresh-meat, grain-free, natural, bio-based, monoprotein, novel and niche ingredients, and low-grain concepts. Our popular top-quality brands Brit, Carnilove, HauHau, PrimaDog, PrimaCat, Christopherus, Profine, Sam’s Field, Planet Pet, Canvit, Nutrican, Country Dog, Freddy, and Let’s Bite are available in more than 75 countries worldwide. The experience and knowhow we’ve acquired over our 27 years in the industry is now available to you in a full private label service.

Revenues: 270 mio € (2020)

Sold: 160 thousand tons (2020)

Subsidiaries: Czech Republic, Germany, Finland, Sweden, Estonia, Poland

Export countries: 75

Company history

VAFO Group was created in 2018 by expanding the Czech company Vafo Praha with acquisitions in Germany, Poland, and Finland; however, each company in the group has a much longer and diverse history.

1994

Two entrepreneurs – a mechanical engineer and a nutrition expert – begin producing dry dog food

1998

Vafo brands strong in domestic market, first export sales, private label production begins

1999

Creation of Brit, the company’s flagship brand

2002

New factory constructed in compliance with EU legislation

2004

ISO certification, EU export number

2010

Export to 40 countries, additional investments into production

2014

Acquisition of Canvit - manufacturer of animal feed and vitamin and mineral supplements for pets

2016

In-house production of semi-moist snacks

2017

Acquisition of Allco Heimtierbedarf, Germany

2018

Acquisition of Prima Pet Premium Oy

2018

In-house production of wet food

2019

IFS certification

2020

Production begins at a new factory in Číčenice equipped with the most advanced technology for the production of fresh-meat granules. European leader in production of dog chews Carry Pet Food partnered with VAFO. Complete European production of pet food.

2021

A new product in the VAFO portfolio – Carnilove True Fresh. The first dog food made only from fresh meat.

Our history